Hi, I’m Renata
A Lead Designer with 10+ years of experience across brand identity, campaign creative, and scalable design systems. I’ve worked in both agency and in-house environments across B2B SaaS, fintech, adtech, wellness, and environmental, bringing structure and strong visual craft to every project.
Most recently I led visual direction for a fintech company, delivering cross-channel work across paid, web, email, and social. My focus is clarity, consistency, and execution that holds up, building systems teams can use, and creative that feels sharp, intentional, and on-brand.
I care about clarity and intention: less noise, more impact.
How I show up
Calm under pressure, honest in critique, and easy to work with. I ask the right questions early and keep feedback clear, bringing options, not noise. I bridge brand and performance, so I can zoom out for direction and zoom in for details. I’m comfortable owning a workstream end-to-end and coordinating with partners to keep things aligned and moving.
Strategic clarity
Design decisions are tied to goal, audience, and channel, always.
Collaborative by default
Easy to work with, clean handoffs, and real partnership.
Detail-aware execution
The polish that makes the work feel intentional and credible.