TopTier Trader Keynote
ROLE: Lead Designer
TIMELINE: 2 months
SCOPE: Event Identity / Full Campaign System
CHANNELS: Landing Page, Socials, Paid Media, Emails, Print, Venue Signage, Animations
DELIVERABLES: Event Visual Identity, Animated Keynote Deck (co-created)
TEAM: PR / Developer / Motion Graphic Designer
COLLAB: Motion Designer Miguel De Donato
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The TopTier Keynote was an immersive event designed to showcase the evolution and achievements of TopTier Trader. Bringing together our team, traders, and enthusiasts, the keynote highlighted our journey, and our innovations in the prop trading industry, and unveiled the new TopTier Trader Academy, an educational initiative aimed at empowering people of all backgrounds with the tools to achieve financial freedom through trading. Set in Miami's Frost Museum, the event provided a visually captivating experience that blended inspiration, knowledge, and innovation.
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Create a premium event identity that could scale across a high volume of deliverables in a very short timeline
Design for a live venue context (Frost Museum) with real constraints: screens, lighting, placement, and readability
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Built a modular visual system so assets could be produced fast without breaking consistency
Set up a clear production workflow: templates, versioning, and quick approvals to keep pace with the deadline
Partnered closely with stakeholders and the venue team to align on specs, placements, and final execution, keeping communication tight from concept to delivery
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A cohesive keynote experience delivered on a compressed schedule, high output, consistent brand presence, and smooth venue execution for a high-visibility event.
Concept and creative execution
The TopTier Keynote concept was driven by four core values essential to the event's educational purpose: Knowledge, Inspiration, Emotion, and Innovation. Each of these values was assigned a unique color and abstract icon, blending form and meaning into a visual language that captured TopTier's commitment to empowering the trading community.
Building on these core values, we developed a clean, modern aesthetic that echoed the sophistication of industry-leading keynotes. The icons and colors served as consistent motifs throughout the event, creating a recognizable visual identity across all materials. The primary event logo, along with multiple variations, was designed to work seamlessly across applications, from printed invitations and digital ads to venue signage and social media.
Creative assets and visual cohesion
The scope of the campaign was extensive, incorporating a wide range of assets. I directed and designed all event graphics, including invitations, a branded landing page, social posts, paid ads, print collateral, and in-venue displays. Miguel de Donato and I collaborated on a 47-minute animated presentation that became the centerpiece of the keynote. As art director, I guided the visuals to ensure consistency and impact, even adapting elements to the Frost Museum's dome space, where a light background improved readability and ensured visual clarity in the dark, immersive setting.
Each visual element was crafted to align with TopTier's goals of sharing achievements, announcing new products, and introducing educational resources to the trading community. This cohesive design approach not only created a unified event experience but also reinforced TopTier's vision of guiding traders toward financial freedom through structured learning and innovative tools.
Purpose and impact
This event marked TopTier Trader’s first large-scale event, allowing us to connect with the trading community by sharing our achievements, product innovations, and expanded educational offerings. Designed to give attendees a competitive edge, the keynote provided an exclusive preview of TopTier’s latest initiatives while reinforcing our mission to guide the future of the prop trading industry.
This work was produced at TopTier Trader in my role as Senior Graphic Designer. All trademarks and materials belong to TopTier Trader and are displayed here solely for portfolio presentation.