B2B SaaS paid media
During my time at Refine Labs, I designed demand-generation paid media for B2B SaaS brands, translating strategy and copy into scroll-stopping creative built for clarity in-feed. This page is a curated selection of static and motion-adjacent work across multiple accounts, focused on strong hierarchy, bold layouts, and consistent execution across formats.
ROLE: Senior Graphic Designer
DATE: 2022 / 2023
COMPANY: Refine Labs
TEAM: DDG / PMM / Copywriter / Art Director
Infobip
Infobip is a global communications platform that helps businesses connect with customers across channels, messaging, email, voice, and conversational experiences, through products and APIs built to scale.
For this campaign, we created product-focused paid ad sets designed for clarity in-feed, building a consistent visual system across key solutions (Answers, Moments, and Conversations) with multiple layout variations and language versions for rollout.
DHI Group | Dice
DHI Group operates career marketplaces for tech talent, and Dice is their platform focused on connecting employers with technology professionals. Dice also positions its employer product around helping teams find and hire tech candidates through recruiter-first tools and a specialized talent pool.
For this campaign work, we developed multiple paid creative sets across two audiences: Commercial Accounts and Staffing & Recruiting, supported by content amplifiers as part of the broader program. Each vertical included several ad set variations, designed to stay consistent in-feed while adapting messaging by audience.
Commercial Accounts
Staffing and Recruiting Accounts
Terminus & Elasticpath
Terminus helped B2B teams run account-based marketing and orchestrate campaigns across channels. Elastic Path is a composable commerce platform for enterprise brands, enabling flexible, API-first shopping experiences.
The work below highlights paid social ad sets developed for both brands, focused on clear hierarchy and fast in-feed readability, while tailoring layouts and messaging to each product story.
Note: Elastic Path has since undergone a major brand refresh, and Terminus is now part of DemandScience.
Motion that reads fast
A selection of B2B motion built for LinkedIn across multiple brands and industries. Clean, purposeful animation that keeps the message clear, the layout tight, and the pacing sharp, designed to land quickly in-feed without overcomplicating the design.
Created at Refine Labs. Work shown for portfolio purposes; all trademarks and materials belong to their respective owners.