Devil’s Reserve - Dark Seasonal Social Campaign
ROLE: Art Direction + Design (Social), on behalf of POPLIFE
TIMELINE: 1 Week
DELIVERABLES: Carousels and static posts
TEAM: Photoshop, Figma + Sora and Midjourney
RESOURCES: Product photography provided; environments created
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Devil’s Reserve needed dark, seasonal social content without time for a photoshoot. Using existing product shots as the anchor, I art directed and built AI-generated environments, then refined and polished everything through compositing, retouching, and color grading to create two long-form carousels and a set of static posts.
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No photoshoot available; product shots were the only base assets.
Visuals needed to feel premium, dark, and campaign-ready for social.
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Defined a dark seasonal visual direction (lighting, contrast, texture, mood).
Generated environments to match the brand tone and campaign narrative.
Composited, color-matched, and refined final assets for a cohesive feed.
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Product photography provided by the client. Environments were AI-generated and refined through design and compositing. Work shown for portfolio purposes.
Base Assets
Real product photography anchored the work. I used color and texture references to guide AI-generated environments, then composited and refined the final scenes for a cohesive look.
Final Carousel Series
This work was produced at PopLife Entertainment Group in my role as Graphic Designer, for Devil’s Reserve. All trademarks and materials belong to their respective owners and are displayed here solely for portfolio presentation.