TX3 Funding rebrand & visual identity system
ROLE: Lead Designer
TIMELINE: 3 Weeks
SCOPE: Rebrand / Visual Identity / Brand Guidelines
CHANNELS: Website, Socials, Paid, Email, Blog
DELIVERABLES: Brand Guidelines and Core System
TEAM: PM / Creative Director / Developer
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TX3 Funding was formerly TopTier Trader. The rebrand needed to signal a new chapter, more premium, more focused, and scalable across products and channels.
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Align a fast-growing team under one cohesive identity.
Build a system that could scale across paid, web, email, and community without losing consistency.
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Designed the TX3 Funding logo and supporting lockups for multi-channel use.
Built the core identity system and documented it in brand guidelines.
Created a toolkit to scale production across paid, web, email, and social.
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A scalable identity system that kept execution consistent across touchpoints and made day-to-day production easier to maintain.
Brand system toolkit
Built for daily execution, so that consistency of the brand is maintained even when output is large.
Logo and lockups
Color and type system (usage rules)
Iconography
Channel specs (paid social and email)
Asset organization and handoff structure
Brand guidelines and quick reference style guide
Live creative
The toolkit translates into real creative across web, paid, email, and social; consistent layouts, clear hierarchy, and a cinematic tone that stays clean and reads fast in-feed.
This work was produced at TX3 Funding in my role as Lead Designer. All trademarks and materials belong to TX3 Funding and are displayed here solely for portfolio presentation.