• The initial directions didn't meet the client's expectations, they wanted creative that broke the mold, not concepts tied to their existing identity.

• Produce a high volume of campaign assets across multiple verticals while keeping the work cohesive.

• Build scroll-stopping creative that stayed clear and relevant to each audience.

• Reset the creative approach and designed a new visual direction built specifically for feed performance: high-contrast layouts, unexpected compositions, and stronger message framing.

• Kept consistent anchors across verticals-color coding by industry and typography-while pushing visuals and messaging beyond the original brand constraints.

• Developed campaign kits per vertical so we could move fast, stay consistent, and scale output without starting from scratch each time.

The creative reset set a new standard for the account-disruptive, feed-native, and scalable across four verticals. It gave the team a repeatable direction we could build on fast, without losing clarity.